Vera answers the phone while you're on the job
Plumbers, electricians, HVAC techs, roofers, painters and every trade in between: you can't pick up when you're on a ladder, under a sink or in a crawl space. Vera, your AI receptionist, answers your business line, finds out who's calling and what they need, and saves it for you, so the job doesn't go to whoever answered first.
Forward your existing number or use a new one. Vera takes the caller's name, callback number, address and the work needed, then you get a notification with the summary and full transcript in the app. Vera Lite from $14.99/mo with 100 answering minutes (about 170 calls); Vera Plus at $29.99/mo for 300 answering minutes (about 500 calls), service requests and AI confirmation calls.
The Problem
Where contractors lose work on the phone
In a service business the phone is the front door, and it rings at the worst possible moments. Most lost jobs aren't lost on price. They're lost because nobody picked up.
The phone rings when your hands are full
You're mid-install on a water heater or halfway through a panel. Your phone buzzes and you can't touch it. A homeowner with a leak doesn't wait for a callback; they try the next name in the search results. By the time you're back in the truck, that job is booked with someone else.
Voicemail loses the caller
Plenty of people hang up rather than leave a message, and the ones who do often leave half the story: no address, a garbled number, no idea whether it's urgent. You end up calling back just to find out what the job is.
Evenings disappear into callbacks
Every missed call turns into phone tag after hours: returning messages, getting the address, working out what's wrong, then calling again to confirm a time. That's admin you do for free when you'd rather be off the clock.
What you see after Vera answers a call
The Solution
How Vera handles your calls
Vera sits on your business line and does the front-desk part of the job, so the only calls you return are ones worth returning.
Answers every call, or only the ones you miss
Keep the number that's already on your truck and your Google listing. Forward all calls to your VeraDial number so Vera picks up every time, or forward only unanswered calls so she covers you when you can't get to the phone. The setup walks you through your carrier's codes and runs a test call to prove it works.
Takes the job details the way you would
Vera greets callers in your business's name and asks what you'd ask: who they are, the best number to reach them, what's going on and where the job is. You can add your own questions for your trade, like the age of the furnace or whether there's water on the floor.
Service requests without double-booking
With service requests turned on (Vera Plus), Vera records the street address, city, the work needed and the caller's preferred timing, and tells them you'll confirm. She never promises a time. You group jobs around your route, pick the slot, and Vera can call the customer back to confirm it.
A summary in your app, not a voicemail to decode
As soon as the call ends you get a notification. Open it between jobs to see who called, what they need and Vera's summary, with the full transcript underneath. Calls that need you are kept in one list until you mark them handled.
Sends urgent calls to a person
Set up to 20 named transfer destinations, such as your own cell, a partner, or the tech on call, each with plain instructions for when to use it. When a caller needs a person, Vera connects them. If nobody picks up, she tells the caller the truth and flags the call for follow-up.
AI calls to confirm and follow up
Vera can also make calls for you on Vera Plus: confirming tomorrow's appointments, following up on an estimate, or calling back a service request with the time you chose. Outbound calls go out from your business number with verified caller ID, so they're less likely to be flagged as spam.
A Day in the Life · Illustrative Scenario
Mike the plumber, with Vera on the phone
Mike is a stand-in for the contractor persona, an illustrative scenario and not a real customer story. Picture a one-truck plumbing outfit that used to find a stack of voicemails every evening. Here's how a day could go with Vera answering.
First call of the day, mid-install
Mike is replacing a faucet assembly when a homeowner calls about a toilet that won't stop running. Vera answers in the name of Mike's business, gets the caller's name, callback number and address, and notes that it's not an emergency. Mike feels the buzz of a notification and keeps working.
An urgent one gets through
A property manager calls about water coming through a ceiling. Mike set up a transfer to his cell for active leaks, so Vera connects the call. Mike steps outside, talks for two minutes and books himself in for the afternoon.
Lunch in the truck
Mike opens VeraDial and sees three answered calls waiting: the running toilet, a quote request for a bathroom rough-in, and a supplier about a delivery. Each has a summary at the top and the full conversation underneath. He knows which one to call first without listening to anything.
Service requests sorted by route
Two callers asked for a visit this week. Their addresses and the work needed are already saved, so Mike slots both into Thursday morning on the east side and has Vera call each of them to confirm the time.
Phone off
Mike glances at the app once after dinner. Thursday's two visits are confirmed, the quote request is marked handled, and nothing is sitting in voicemail. The phone stays on the counter for the rest of the night.
Mike didn't hire anyone or sign up for a call center. Vera answered the calls he couldn't, he came off each job knowing exactly who needed what, and his evening wasn't spent returning messages.
Built for Every Trade
Whether you're solo or running a small crew
Vera works for any trade where the phone rings while you're working. Here's what callers typically need from each one.
Plumbers
Leak calls, drain and fixture jobs, quote requests
Electricians
Panel and outlet work, service calls, estimate requests
HVAC Technicians
No-heat and no-cool calls, tune-ups, seasonal booking
Roofers
Storm damage calls, inspection requests, estimates
General Contractors
New project enquiries, client questions, site details
Painters
Quote requests, room counts, preferred start dates
Landscapers
Seasonal service requests, property addresses, recurring work
Handymen
Small-job descriptions, addresses, best time to visit
FAQ
Contractor FAQ
Can I keep my existing business number?
Yes. You keep your current number and carrier and set up call forwarding to your VeraDial number: forward every call so Vera always answers, or only calls you don't pick up. VeraDial shows you the codes for your carrier and runs a test call to confirm forwarding is working. You can also use the new VeraDial number on its own.
What happens when a customer calls with an emergency?
You decide. Add a transfer destination such as your cell with instructions like "active leaks or no heat", and Vera will connect those callers to you. If the transfer isn't answered, Vera tells the caller you couldn't pick up, saves their details, and flags the call so it stays at the top of your list until you deal with it.
Will Vera book jobs into my schedule?
With service requests on, Vera takes down the address, the work needed and when the caller would like you to come, and tells them you'll confirm. She doesn't commit to a time, because contractors schedule around their route. If you'd rather offer open slots, Vera Plus can book into Google Calendar instead.
Will customers know they're talking to an AI when it calls to confirm a job?
Yes. When Vera makes an outbound call for you, she identifies herself as calling on your behalf at the start of the call. You get the result and a full transcript afterward, so you can follow up personally on anything sensitive.
Does it work for a small crew?
Yes. Vera Plus includes one teammate at no extra cost, and Vera Business includes three lines and up to three teammates, with shared calls, messages and voicemail on the lines you choose. Transfers can also go to a teammate on the line or any US or Canadian number, so urgent calls reach whoever is on call.
Stop Losing Jobs to Missed Calls
Let Vera answer the phone.
Vera answers your business line, takes the job details, sends urgent calls to you and leaves a summary in your app. From $14.99/mo, with 300 answering minutes, service requests and AI confirmation calls on Vera Plus at $29.99/mo.
Hear Vera in action.
Play a short sample call, follow the transcript, and move into a personalized live demo when you're ready.